• Cande Sánchez Olmos
    Everybody loves music but hates traditional advertising. For this reason, a new trend is emerging: brands are becoming music video directors. These are my five favorite ad/music videos from around the world.
  • Cande Sánchez Olmos
    Spain scholar Cande Sánchez Olmos from Alicante discusses video clips from her country which are advertising popular brands. This might become a problem for the viewer: he or she cannot easily distinguish commercials from cultural objectives.
  • Angie Balata
    In Egypt, the high amount of digitalization has not translated into monetization for most musicians. This is not just because most families live at or below the poverty line. So what does this mean for the future of local artists?
  • Tendai Chari
    Zimbabwe has some of the richest pastors in the world who made their money by preaching the gospel of prosperity. Music has become an effective discourse for hegemonic constructions of the current social order.
  • Cande Sánchez Olmos
    The ways in which music videos generate money have changed since the days of MTV. The rise of YouTube came along with the hope for democratization, but this as been diluted due to corporatization. Is this a threat to cultural diversity?
  • Johannes Kreidler
    For his mix for the section «money» from the Norient exhibition «Seismographic Sounds» the german composer Johannes Kreidler transformed radically chopped sound samples into sonic goods that creep into your unconscious. Listen to it below.
  • Thomas Burkhalter
    Glo mobile, a subsidiary of Nigerian Globacom Limited, fights for customers in the contested Ghanaian market. Musicians are key in advertising the brand. We talked with Eugene Hoggar, who is in charge of the company’s music ambassadors.
  • Norient
    Musicians need to pay rent and taxes. They are also affected by the daily business of producing music: How much does a new computer cost? How can I pay for advertising my new track on social media? We asked musicians how to get heard in global music.
  • Hannes Liechti
    «Das Internet ist nicht demokratisch», sagt Andreas Ryser, Präsident des Musikverbands IndieSuisse. Und in sozialen Netzwerken bestimme das Geld, welche Musik gefunden werde. Doch die Digitalisierung birge auch Chancen für die Finanzierung von Musik.
  • Hannes Liechti
    With the #rojava campaign female:pressure aimed to raise awareness around the resistance movement in Northern Syria. We meet one of the artists who have contributed and sampled women fighters.
  • Kerstin Klenke
    Jennifer Lopez, Kanye West and Rod Stewart did it. They pimped their income by playing court musicians in Central Asia. This places them at the heart of very dirty politics. Do they care? Do we care?
  • Renato Martins
    The Brazilian music style funk ostentação is the South-American version of the «pimp model» in U.S. rap. In his comment, Renato Martins asks why an MC would «sing about expensive cars and motorbikes».
  • Helmi
    French director Helmi (Division Paris) directed the 2014 music video «Champs-Élysées» by Bonnie Banane and Walter Mecca (Waltaa). For Norient he reflects on the making-off, nostalgia, the aesthetics of the 1990s – and the money.
  • Jenny Fatou Mbaye
    In this clip from the news show «Journal Rappé» from 2014 Senegalese hip hop pioneer Xuman used the famous hit «Formidable» by Stromae and turned it into a parody on a fallen local politician.
  • Aisha Deme
    Since 2013 the Senegalese news show «Journal Rappé» merges rap with daily news. The concept of the two hip hop pioneers Keyti and Xuman is innovative and creative, as our authors think; and the means of parody has become crucial to the show.
  • Marcus Staiger
    «Ein Schlag in die Fresse der bildungsbürgerlichen Gesellschaft», so kommentiert unser Autor das Video «Saudi Arabi Money Rich» von Haftbefehl: «In diesem Video dampft der deutsche Rapper die Welt, wie sie sich ihm darstellt, auf das Wesentliche ein.»
  • Norient
    In this series from the Norient book «Seismographic Sounds» we learn about different strategies of artists to fund their music. In short quotes musicians tell from their own perspectives. Today: DJ Black from Ghana.
  • Norient
    In dieser Serie aus dem Norient-Buch «Seismographic Sounds» berichten wir über verschiedene Strategien von Künstlern zur Finanzierung ihrer Musik. Heute: die Schweizer Pop-Band The bianca Story.
  • António Madureira
    MC Sacerdote ist angolanischer Kuduro-Musiker. Im Norient-Podcast erzählt er, welche Rolle das Geld in seiner musikalischen Laufbahn spielt. «Wir brauchen immer einen Plan B», sagt einer, der schon früh gelernt hat, sich mit nur wenig davon durchzusetzen.
  • Rudolf Dethu
    In their video «House of Greed» Indonesian heavy metal band Burgerkill talks about the massive corruption in their home country. Indonesian journalist Rudolf Dethu shows how robbery affects the music business and jeopardizes youth-driven subcultures.
  • Norient
    In this series from the Norient book «Seismographic Sounds» we learn about different strategies of artists to fund their music. In short quotes musicians tell from their own perspectives. Today: Charbel Haber, singer and guitarist from Lebanon.
  • Norient
    In this series from the Norient book «Seismographic Sounds» we learn about different strategies of artists to fund their music. In short quotes musicians tell from their own perspectives. Today: Algerian rapper Rabah Ourrad.
  • Jeremy Wallach
    Our author comments on the 2014 music video «House of Greed» by the Indonesian metal band Burgerkill. He thereby talks about the tradition of popular music as a vehicle of political and social criticism in Indonesia.
  • Ali Gul Pir
    In their 2014 music video «Whales» Hail Mary Mallon rap their message by using simplicity: Two colorless, homeless men telling us how it is. A commentary from a Pakistani perspective.
  • Tara Mahadevan
    Rap is slowly moving away from being money-centric to again, being about the music. This is what Hail Mary Mallon completely miss with their 2014 music video «Whales», an ironic view on wealth in hip hop culture. A critical commentary.
  • Olaf Karnik
    In seinem Werk thematisiert der Deutsche Komponist der Neuen Musik Johannes Kreidler immer wieder das Thema Geld. Im Norient-Podcast und im Interview erläutert er dessen Auswirkungen auf die Konzepte seiner Musik.
  • Rudolf Dethu
    In this podcast the guitarists from the Indonesian heavy metal band Burgerkill talk about the massive corruption in the country, their economical situation, the consequences of digitization and their protest song «House of Greed».
  • Simon A. Akindes
    When African musicians denounce corruption in music videos, they often focus on its pettiness. Seun Kuti and Fiesta Black are two examples of artists who also tackle international, corporate-based corruption.
  • Sidney Sutter
    The crowd-shaped web documentary gives an insight into the unknown Eritrean music scene in Switzerland. The first Episode is centred around Switzerland-based Eritrean musicians and bands.
  • Refantho Ramadhan
    In his photo series for «Seismographic Sounds» on heavy metal band Burgerkill Indonesian photographer Refantho Ramadhan tries to give you a sense about how the government in Indonesia is massively corrupt.
  • Samson Young
    In «Memorizing the Tristan Chord» Hong Kong-based artist Samson Young invited participants to invent a string of Cantonese characters that fits to the notes of Richard Wagner's famous chord from the opening of «Tristan and Isolde».
  • Philipp Weichenrieder
    Some call it a hybrid of breakbeat and house, some call it «apocalyptic riot music». But for the producers from the townships of Durban, South Africa, Gqom is more than a clubmusic style.
  • John Hutnyk
    Supermarkets are a popular setting for music videos. The cultural theorist John Hutnyk comments on this and presents a kind of a Marxist theory of shopping.
  • Jorge Verdin
    Another view on the anti-violence song «La Bala» by Mexican norteño stars Los Tigres Del Norte. For Jorge Verdin, this song is «toothless and tame», mainly because «it does not address the issue of poverty as one of the factors that may lead to a life of crime.»
  • Benedikt Sartorius
    Mit The KLF eroberte Bill Drummond einst die Hitparaden. In Stefan Schwieterts Dokumentarfilm «Imagine Waking Up Tomorrow and All Music Has Disappeared» ist er jetzt Chorleiter.
  • Norient
    A keyphrase from the Norient project «Seismographic Sounds» designed by Artem Proot (Ukraine).
  • Norient
    A keyphrase from the Norient project «Seismographic Sounds» designed by Peet Pienaar (Argentina).
  • Cande Sánchez Olmos

    «In this country, you gotta make the money first. Then when you get the money, you get the power.

  • Wayne Marshall
    A kaleidoscopic tumble through decades of international street fashion, the video clip «Champs-Élysées» by Bonnie Banane poses puzzles about class and style. It’s not clear that it transcends the pitfalls of classface minstrelsy, or even gives a shit.
  • Norient
    In dieser Serie aus dem Norient-Buch «Seismographic Sounds» berichten wir über verschiedene Strategien von Künstlern zur Finanzierung ihrer Musik. Heute: Andreas Ryser von der Schweizer Pop-Dub-Band Filewile.
  • Milena Krstic
    Der Produzent Roman Camenzind von der Schweizer Produktionsfirma Hitmill gibt jede Idee an die Musiker und Musikerinnen weiter. Und trifft immer wieder den Geschmack der Massen. Ein Kurzbesuch in der Hitfabrik.
  • Tatjana Rauls
    What does the western world know about korean pop music? Indeed, a lot of us might have learned about a south korean entertainer that goes by the name of PSY – a funny guy with his own magnificent dance moves.
  • Thomas Burkhalter
    «The world is fucked up, and that music fills the emptiness», says Cyril Yeterian, musician with Mama Rosin, co-owner of the «Moi J’Connais» record label and «Bongo Joe» café and record shop in Geneva.
  • Markus Ganz
    Auch Schweizer Musiker müssen sich unter dem Druck der im Internet herrschenden Gratismentalität anpassen und Eigeninitiative entwickeln. Ihre Situation unterscheidet sich in mancher Hinsicht von der ihrer ausländischen Kollegen.
  • Christoph Merki
    Das Internet setzt auch dem Schweizer Jazzmarkt zu. Einige aber trotzen der Krise: zum Beispiel das Label Intakt Records von Patrik Landolt.
  • Helena Simonett
    Die auf Tubas und Pauken gespielte Banda-Musik stammt ursprünglich aus dem Nordwesten Mexikos. In der modernen Variante des Techno-Banda ist diese Musik in Los Angeles ab den 90er Jahren sehr populär geworden. Für die einen gilt sie als Mafia-, Banditen- und Drogenmusik, für die anderen als Ausdruck der gesellschaftspolitischen Realitäten vieler Mexikaner in den USA.
  • Thomas Burkhalter
    Stefan Eicher, Produzenten oder Afrika-Romantiker: Sie alle pilgern nach Mali, wo der Blues noch etwas über das Gemüt der Menschen aussagt. In Wirklichkeit ist die Weltmusik zum harten Geschäft geworden. Eine Reportage aus dem Innern eines Mythos.
  • Thomas Burkhalter
    Indische, pakistanische und bengalische Musiker in England ziehen sich entweder in eine ghettoähnliche Parallelwelt zurück, oder sie suchen den Durchbruch im «weissen» England.